![]() ![]() We not only tend to compare things with one another but also focus on comparing easily comparable things. This holds true for physical things, experiences, and ephemeral things: emotions, attitudes, and points of view. We can’t help always looking at the things around us in relation to others. Like an airplane pilot landing in the dark, we want runway lights to guide us to the ground. Everything is relative, and that's the point. ![]() We don't even know what we want to do with our lives until we see a friend doing just what we think we should be doing. We don't know the speaker system we like until we hear a better one. Most people don't know what they want unless they see it in context. For example, we don't know how much a six-cylinder car is worth, but we can assume it's more expensive than the four-cylinder model. Instead, we focus on the relative advantage of one thing over another and estimate the value accordingly. We don't have an internal value meter that tells us how much things are worth. ![]() Humans rarely choose things in absolute terms. “Everything is relative-even when it shouldn’t be.” ![]()
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